5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

Why Quality Content is the Foundation of SEO

SEO (search engine optimization) tips (quality content and quality links)

  It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don't get me wrong, you definitely need good design and programming. Without that you don't have a site or a blog. But you also … [Read more...]

How to Create Content that Attracts Links From Influencers

create content that attracts links from influencers

  Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.  One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]

State of the Media 2017 | PR & Earned Media

State of the Media 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? “The … [Read more...]

Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they're trying to achieve? Lead generation Customer engagement According to a study by DemandWave, … [Read more...]