State of the Media 2017 | PR & Earned Media

State of the Media 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? “The … [Read more...]

Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they're trying to achieve? Lead generation Customer engagement According to a study by DemandWave, … [Read more...]

Social Media Content Cheat Sheet

social media cheat sheet

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own "language" if you will and you content will get the best results when you  create it in that native language, so that it shines on each platform or network. Here's a quick Cheat Sheet on what … [Read more...]

Why Press Releases Are Still a Viable PR Techniqiue

digital press release Newswire on news site

    We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.  However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]

Sendible – Content Curation Suggestion Feature

content curation for thought leadership

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]