Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

CMOs Regard Measurement as Key to Proving Value

March 30, 2018 by Sally Falkow

Business, Technology, Internet and network concept. Young businessman working on a virtual screen of the future and sees the inscription: Customer journey

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing.

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.  So now would be a good time to upgrade your skills in this area.

Not all marketers are embracing this move to analytics with enthusiasm – there appears to be some “kicking and screaming” as they’re dragged there by a C-suite demanding more accountability.  That might describe how PR pros feel about analytics and measurement too.  But it is a fact of life now, there’s just no avoiding it anymore.

The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. And they’re just a couple of points apart.

These numbers are up significantly from 2017, so you can bet the C-suite is going to want data to evaluate how their companies are performing across these channels. The PR Measurement Guide can give you the outline of what to measure and how to measure it.

 

Channels Gartner 2018

 

If your job includes interacting with customers, prospects, stakeholders, and others on social, mobile, digital or websites, now is the time to learn how to track and report results for awareness, interest, conversion, and advocacy.

The PR Measurement Course is now open for initial registration.

Update your measurement skills now – Take this course

 

 

 

Filed Under: Digital PR Tagged With: analytics, content, customer journey, data, measutrement, online PR, public relations

Recent Entries

  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024
  • Artificial Intelligence and the Practice of PR

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week