Top 5 Digital Skills to Learn in 2018

digital skills 2018

  It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics:  This one wins hands-down, no contest. If you are not … [Read more...]

Earned Media Outperforms Paid in Demand Gen

earned media sales funnel

  According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel.  Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned … [Read more...]

Make Your Website a Tool to Grow Your Business

how to grow your business with a website

    There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016)  Just over half of them (54%) have a website. (Hard to imagine why the other half don't!)  There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]

How to Measure the Quality of Your Content

how to measure content effectiveness

  A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.  So how do you know if your efforts are working?  Can you measure the quality of your content? The quality of writing and visuals is very subjective.  I may love something that you think is awful But there are several indicators that can tell … [Read more...]

New PR Measurement Tactics

hand holding mobile phone with analyzing graph

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate  that we need new PR measurement tactics to show results.  Although reach and impressions are important - the customer journey does start with awareness -  we have to move beyond those initial  numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]