The Impact of Data, Research for PR

analytics reporting

  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]

PR, Big Data and Actionable Insights

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]

Social Media Stategy Daily News

social design

IBM's sees the need for social media intelligence - they've launched new software and created a new consulting practice dedicated to the emerging category of "Smarter Commerce," which focuses on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.  Read more >> Selling and social media: While marketing and customer … [Read more...]

Are You Tracking Social Media Conversions?

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity – four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue … [Read more...]

Social Media ROI


"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]