RSS feeds tied strongly to online news consumption
Research from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,
visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. They also visit them more frequently.
One surprise finding: RSS users are older than the typical early adopter.
Another figure that throws a spoke right into the earlier findings of low RSS adoption is that 83% of respondents identified as RSS users by clickstream were not even aware they were using RSS!
What’s driving this adoption of newsfeeds? Convenience say users.
RSS and PR make good bedfellows – it is time to RSS enable your news content.
See Also
- RSS in PR land
Journalists using RSS
