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Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

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RSS heads-up for PR (Public Relations)

September 24, 2005 by Sally Falkow

RSS feeds tied strongly to online news consumptionResearch from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. They also visit them more frequently.One surprise finding: RSS users are older than the typical early … [Read more...]