I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource – E-consultancy.
Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content. And apparently I’m not alone – great content gets found online. Much of their content – case studies,and research reports – is universally relevant and attracts readers from all over the world.
So it’s no big surprise that they have a growing audience in the US. To service this market they’ve decided to start a US operation and their New York office opened this week. Rebecca Lieb, previously a VP at Incisive Media and chief editor of ClickZ, is at the helm. Smart people those Brits!
I chatted with Rebecca yesterday on her first day on the job. Just back from a short stay in the UK her first task is to set up the office and find an editor. That job description is here.
“Since we have an audience in the US – and that without any effort on our part – we want to provide these marketing and PR professionals with relevant information,” said Rebecca. “And there is a wealth of data on digital marketing, online PR and social media here that will be of interest to our readers and members in other English speaking countries around the world”
This is squarely in Rebecca’s field of expertise – she has successfully developed global markets in both TV and publishing. “I’m looking forward to doing it deliberately this time, rather than serendipitously,” she said.
Although there are already several other publications and companies that offer research and training in this field, E-consultancy feels it has its own niche. They focus on deeper research and group education. One of the events they do in the UK is the Roundtable series, where select groups of leading practitioners get together to discuss the latest challenges and opportunities. There are 12 – 20 attendees, no journalists, no vendors or sponsors. It’s chaired and facilitated by E-consultancy. I’m looking forward to the events they plan to do in the US.
They offer some compelling reasons for joining the community – basic membership of the site is free, but there are several levels of paid membership.
