Things You’ll Need Before Building a New Website

website design and development

  If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one with an effective website, and one with no business at all” is fast becoming a … [Read more...]

Big Changes Ahead in the PR Industry

The future of PR New skills

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.  Here's the Cliff Notes version: PR Agency Forecast Most PR agency executives feel positive about the … [Read more...]

Why PR May be the Answer to the Future of Search

mobile seo writing pr

  Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]

Measurement, Analytics a Hot Skill

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Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders … [Read more...]

3 Digital Tools That Improve PR

digital tools for PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do just that. A digital newsroom. There are many vendors out there … [Read more...]