Online Newsrooms: the Secret Sauce for Media Relations

media relations

There is a saying that the more things change, the more they stay the same. Take media relations - despite the major changes in the media landscape, it's still a core part of PR and there are reporters, editors and producers we have to reach out to.  So although there have been major changes in the media landscape, the fundamentals of media relations are still the same: find … [Read more...]

Digital Disappointment: Brands Getting CX Wrong

Digital Customer Experience

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of … [Read more...]

The Future of Twitter

The Future of Twitter

  The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This … [Read more...]

How to Improve Your Media Coverage

newsroom thumbnail

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can't book segments like she can. What's the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. What if you don't … [Read more...]

Top Skills for 2016 from LinkedIn

hot skills 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]