A thoughtful post from Gina Chen, a 20 year veteran journalist, lays out clearly how mainstream media newsrooms should use social media today. Here are her six points: News must be immediate. Break the news on Twitter as it happens. Follow up with an immediate blog post that includes live video or audio. Publish on multiple platforms. See Jackie Hai's list of what … [Read more...]
Engagement Keeps Companies Way Above Water
The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line. They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over the last year. And this is not just applicable to … [Read more...]
Real-time PR – the “Now” media
One of the biggest trends in 2009 is the shift to real-time content online, sometimes referred to as Now Media. And when you say real-time web or the instant news cycle, most people think of Twitter. “The Real-Time Web is much more than Twitter,” says Richard McManus of ReadWriteWeb in a series about the top 5 web trends in 2009. “It has changed the products … [Read more...]
Social Media Club LA Looks at Guidelines for Citizen Journalists
Last night's panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism. The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) Christina … [Read more...]
B-to-B companies have social media capital
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog. Sosnow was talking about an analysis they did of 46 large and small management consulting firms. "This is an industry built on content, case studies and … [Read more...]
