I liked Srinivas Kandikonda's article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting … [Read more...]
What Journalists Need from PR People
Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today's Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead - in fact reporters need information from us more than … [Read more...]
Social Media – Where’s the beef?
It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
Online Buzz, Reputation and The Power of Voice
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power - positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list. Nestle is embarking on an emergency online PR campaign to … [Read more...]
Twitter Links
#PRSA09 How engagement keeps companies way above water. Good case studies show ROI of Social Media and PR. Tuesday 3 30. Session sponsored by Marketwire. Why PR Students should be taught Social Media Strategy RT @davidalston: Profs must teach students to use social media tools - employers expect digital fluency (BusinessWeek) http://is.gd/4PeKN RT @kamichat: Really … [Read more...]
