The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line. They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over the last year.
And this is not just applicable to large corporations. It holds true for companies across the boards.
In my session at the PRSA National Conference in San Diego on November 10th I’ll be looking at how this data applies to some mid- sized companies/organizations you might not even have heard of: one non profit, one BtoC and one BtoB.
One recurring theme throughout these case studies is that engagement cannot remain the sole province of a
few social media experts, but instead must be embraced by the entire organization. Is your company ready to take on this level of engagement?
