There has been a lot of talk about how Twitter intends to make money. One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, … [Read more...]
Smartphones increase African American use of the Web
More Americans are accessing the Internet using wireless mobile devices such as smartphones and laptops, according to a study by the Pew Research Center’s Internet & American Life Project. “Use of the Internet on mobile devices has grown sharply from the end of 2007 to the beginning of 2009,” with 56 percent of Americans saying that have “at some point used wireless … [Read more...]
Online Video – Your Best PR Opportunity
PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity. Video search and blog search were the best performers in Google's stable in 2007, based on consumer data. The data gathered on 2008 Internet usage in … [Read more...]
Prepare Your News Content for Mobile
Image credit: Robert Scoble Just when you think you’re getting all the social media technology under your belt along comes mobile. One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL. That’s expected to grow by 60 percent over the next two years. The proliferation of … [Read more...]
Marketing to Women in Social Media
Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]
