Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]
Companies Have Social Media Concerns
While one study shows that the number of companies now using social media marketing has jumped from 20% in 2007 to 66% today, the National Study of management, marketing, and human resource executives.reveals that one in eight has concerns about what the effects might be. Among those not yet using social media, the primary concern is confidentiality and security (40%.) … [Read more...]
Smart Mall Marketing
ven though we hear that the recession is turning the corner, layoffs are expected to continue for several more months says the ADP. That reflects in spending trends and many retail stores in malls are feeling the pinch. One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter … [Read more...]
Twitter Best Social Media Tool for Business
When Abrams Research polled 200 social media leaders about the future of social media and they got some surprising answers: Best social media tool for business: 40% of respondents picked Twitter 21.3% chose LinkedIn 18.8% said YouTube 15.3% said Facebook However, when asked which tool they pay for the result was very different: Facebook came in first with … [Read more...]
Women Bloggers Happy to Work with PR/Marketing
Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend. Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More than half (53%) of the … [Read more...]
