One of the biggest trends in 2009 is the shift to real-time content online, sometimes referred to as Now Media. And when you say real-time web or the instant news cycle, most people think of Twitter. “The Real-Time Web is much more than Twitter,” says Richard McManus of ReadWriteWeb in a series about the top 5 web trends in 2009. “It has changed the products … [Read more...]
Online PR – Searches in UK and US
Google recently launched a new feature in their Insights for Search tool: a forecast of search patterns and volumes based on past figures. Of course this is mainly for phrases and words that have a definite seasonal pattern, but it also applies to phrases you may not see as seasonal. Take the phrase 'online PR' as an example. In the UK it's rising steadily, but it seems … [Read more...]
Social Media Training a Good Investment
The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]
The Role of PR in the New Media Landscape
When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
Social Technographics – What Are Your Customers Doing Online?
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. What does all this mean? Read this post for more info on the categories and age groups and how they use social media. Image Credit: Juvetson … [Read more...]
