Journalists across all kinds of media are under pressure to produce more stories faster – and, wherever possible, stories that break news. European Digital Journalism survey. They’ve had to adapt to even more channels, such as Twitter, as well as continuing to produce news and features for print, online, video and audio formats. When preparing your story think about … [Read more...]
Shifts in Media Create Opportunities for PR
The Internet has a voracious appetite for content. News outlets have to feed their website in addition to their traditional format - whether it' newspaper, magazine, radio or TV. Journalists today are tasked with providing extra content and as the newsroom budget and staffing dwindles they're turning to PR professionals for content. The European Digital Journalism Survey … [Read more...]
Social Media Better for Brand Building Than ClickThroughs
ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]
Smart Social Media and PR Integration from Dell
Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SMBs. Dell research shows that these companies make purchase decisions “based … [Read more...]
PR tips on social media and reputation management
While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere. “The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company, which is not something to be … [Read more...]
