For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking sites and … [Read more...]
Moments of Truth
8/26 UPDATE : US Air has announced that they are rising their bag fees even more. Yesterday I flew across country on US Air. This was my first flight with them. And it will be my last. At the check in counter I discovered that to check my bag I had to pay $20. When I expressed surprise the attendant was very offhand – ‘we’ve been charging since last … [Read more...]
Reaching Multi Cultural Audiences with Social Media
PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and me. … [Read more...]
The Intersection of Search and Social Media
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. In just 10 years we’ve moved from 10 blue links on a page to Google Universal with blogs, twitter posts, … [Read more...]
The Intersection of Search and Social Media
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. In just 10 years we’ve moved from 10 blue links on a page to Google Universal with blogs, twitter posts, … [Read more...]
