While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere.
“The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company, which is not something to be taken lightly,” says Alecia O’Brien, dna13’s Director of Marketing.
dna13 just released a white paper with a list of the top 10 qualities to look for in a reputation management and media monitoring platform, including “real-time alerts,” “reporting and analysis,” and a “flexible architecture for media content integration.” The white paper is available to download for free from the dna13 website (www.dna13.com) and dna13 blog.
dna13 is also keen to get feedback from PR practitioners on social media best practices -they’re looking for tips and other insightful information on different ways that you use social media tools to manage your company’s reputation. Email these snippets directly to PRSocialMediaTips@gmail.com. You might be featured in future whitepapers and PR industry trade journal articles.
Related link: Proactive Report – Online Reputation Management. Strategies to protect and enhance your brand online
