If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal. But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement … [Read more...]
Social Media Newsrooms-nonsense or necessity?
Online newsrooms first made their debut about 5 or 6 years ago. Only the very early adopters had one back then, but over the years we've seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media … [Read more...]
Engagement Keeps Companies Way Above Water
The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line. They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over the last year. And this is not just applicable to … [Read more...]
Branded Content In New Media – the PR Trend for 2010
If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. This ability to use new media channels to reach audiences directly, and to measure the value of their response and interaction, is … [Read more...]
Brands Find Twitter Effective
300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. It was moderated by Guy Kawasaki who quizzed the speakers about their business strategies, how tweets for the brand, how to gather and interact with followers and … [Read more...]
