The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. 95% use search when starting a story. At 92% press releases are the number one source for BtoB journalists.  PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up the top 5. While most companies have their eyes firmly on … [Read more...]

Predictions are that over 80 percent of companies and organizations will be using social media marketing in 2010.  Who is going to take these companies to the next level - move them from the random ‘dipping a toe in the social media water’ approach to a strategic business activity with actions tied to outcomes, benchmarks and measurement? Will this be  PR, … [Read more...]

The PRSA National Conference got off to a good start in San Diego yesterday with a thought-provoking keynote session. Arianna Huffington spoke about her views on new media, old media and the need for ethics in PR.  Then she interviewed Wendell Potter about his change of heart and the decision to embrace transparency and honesty. Arianna opened with the statement that the news … [Read more...]

Although most teens and young adults are very social media savvy, it’s all for personal use.  They have no experience of using social media to achieve business goals. In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they graduate, so that they can begin … [Read more...]

There has been speculation about the efficacy of putting news content into RSS feeds for some time. As early as 2005 Charlene Li, then at Forrester Research, said “if you do nothing else, put your press releases in RSS feeds.” The TEKgroup/Bulldog Reporter survey shows increasing use of RSS feeds by journalists every year.  Other research shows that 98% of … [Read more...]