Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SMBs. Dell research shows that these companies make purchase decisions “based … [Read more...]
Online PR – Searches in UK and US
Google recently launched a new feature in their Insights for Search tool: a forecast of search patterns and volumes based on past figures. Of course this is mainly for phrases and words that have a definite seasonal pattern, but it also applies to phrases you may not see as seasonal. Take the phrase 'online PR' as an example. In the UK it's rising steadily, but it seems … [Read more...]
Social Media Training a Good Investment
The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]
Social Technographics – What Are Your Customers Doing Online?
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. What does all this mean? Read this post for more info on the categories and age groups and how they use social media. Image Credit: Juvetson … [Read more...]
Social Media Adoption Now Over 80%
For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking sites and … [Read more...]
