PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and me. … [Read more...]
Press Releases 1.0 and 2.0
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
Smart Mall Marketing
ven though we hear that the recession is turning the corner, layoffs are expected to continue for several more months says the ADP. That reflects in spending trends and many retail stores in malls are feeling the pinch. One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter … [Read more...]
Women Bloggers Happy to Work with PR/Marketing
Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend. Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More than half (53%) of the … [Read more...]
