Online newsrooms first made their debut about 5 or 6 years ago. Only the very early adopters had one back then, but over the years we've seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media … [Read more...]
The New Media Journalists
A thoughtful post from Gina Chen, a 20 year veteran journalist, lays out clearly how mainstream media newsrooms should use social media today. Here are her six points: News must be immediate. Break the news on Twitter as it happens. Follow up with an immediate blog post that includes live video or audio. Publish on multiple platforms. See Jackie Hai's list of what … [Read more...]
Shifts in Media Create Opportunities for PR
The Internet has a voracious appetite for content. News outlets have to feed their website in addition to their traditional format - whether it' newspaper, magazine, radio or TV. Journalists today are tasked with providing extra content and as the newsroom budget and staffing dwindles they're turning to PR professionals for content. The European Digital Journalism Survey … [Read more...]
Social Media Better for Brand Building Than ClickThroughs
ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]
Listen, Learn and Respond
Social media marketing is the choice of PR and ad execs for 2010. Yet many companies have been less than successful with their online efforts. Jeremiah Owyang's list of companies that got punk'd offers some excellent social media marketing pitfalls you should avoid. Many of these pitfalls occur because the company is not listening to their audience. You can't go … [Read more...]
