“Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt, the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the … [Read more...]
The Future of Journalism and PR
Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. One of the key findings from WJEC2 was that social media has become an integral part of journalism and must be included in the … [Read more...]
Active Twitter Users Are Your Most Influential Consumers
Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Although Twitter's active user base remains smaller than Facebook's, these daily users are the most influential online consumers, and their conversations spill over … [Read more...]
Listening to the Online Conversation
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re in the age of social media and markets have indeed become … [Read more...]
Social Media Strategy Getting More Searches
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there's been steadily increasing news coverage of these two phrases - with the interest in training ramping up mid 2009. The … [Read more...]
