I liked Srinivas Kandikonda's article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting … [Read more...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great minds think alike, Maggie! Branded content is one of the trends in my … [Read more...]
Digital PR Tip Sheet: Twitter for PR
Twitter can be used for many things. It's being referred to as more of a news platform than a social network. Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives you several possible goals: Brand awareness Dialog with … [Read more...]
Social Media Adoption: Higher Education Beating Business
While we might think of universities and the academic world as a conservative space they're streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, “Social Media and College Admissions: Higher-Ed … [Read more...]
Listening Tools
We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said "I am looking for concrete answers and all I get is platitudes!" What to Listen For: In order to listen well you have to decide what you are looking for. Start with your … [Read more...]
