Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes) When the Web first started there was almost no … [Read more...]
Social Media Newsroom- Intel debuts social news hub
Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting rating discussion areas special access areas Web video blogs Facebook and Twitter plug-ins SMR (social media releases) SEO friendly attributes "The development project took roughly 8 months—but … [Read more...]
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas once considered the exclusive domains of … [Read more...]
Social Media is Affecting Our Communication Patterns Online
A new survey from Nielsen set out to show that as people use social media they use email less - and surprise! it came out completely the other way around. "It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense. Social … [Read more...]
Sports Organizations Slow to Trust Bloggers
It seems that Baseball did not get the memo about the power of online influencers: A recent study of 127 Baseball teams found that although many independent bloggers, such as MLBTradeRumors.com and Yahoo! Sports, have upward of two million pages views daily and represent some of the Internet's heaviest traffic, they rank far behind traditional media on trust and are the most … [Read more...]
