As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand's social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets … [Read more...]
Digital Image Tips
We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great … [Read more...]
Trust and Online Reputation Management
The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of "people just like me." Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation - that's up almost 10% in the last year. Online reviews are now an integral part of marketing and PR. … [Read more...]
Social Media and Digital PR Score Big at the SuperBowl
By Cokey Falkow SuperBowl XLIX was a game changer - and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it's over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engagment with your audience. In the 'old days' … [Read more...]
PRSA LA State of the State of PR
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]
