The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills. 40% state that their companies will be hiring content marketers in the next year. 42% of … [Read more...]
Online Reputation Management Guide for 2015
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be … [Read more...]
Brand, Image and Logos
Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice - and it represents you, as a company, in a visual way. It's what your customers and stakeholders see as your brand. So it's important enough to spend the required time and effort to create something that … [Read more...]
Why Mobile Content Strategy is Important to PR
Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]
Visual Content Will Rule in 2015
As the year draws to a close we're all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content … [Read more...]
