After 10 years the majority of companies and organizations still aren't offering the media the content they need and want. "SEO is the most underused skill and strategy in the PR industry." Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE Google checklist (1) … [Read more...]
Why SEO is Vital for PR Content
FREE WEBINAR APRIL 22, 2015 10 AM PDT 1 PM EDT REGISTER NOW The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it - and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing … [Read more...]
9 Must-Have Online Newsroom Features
2020 Update: these 9 features are still best practices for an online newsroom. If you do not yet have a digital asset hub that houses your images and videos, this is vital. Make it a priority in 2021. The 2015 State of Online Media Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate … [Read more...]
Social Media Mistakes
The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies - large and small - are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. Social media is like any other … [Read more...]
2015 Media Trends and State of Online Newsrooms
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]
