Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter.
According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace.
Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million unique visitors in December. Considerin that they strated the year with only around 500,000 unique monthly visitors, that’s pretty dramatic. And we’re only talking about the US here.
Many companies are still unsure of how to use Twitter, and if it makes sense for them to be on Twitter at all
Go to the Search function and type in your brand or comapny name and the major keywords relevant to your busienss. See how much traffic there is. I just found a bunch of evangelists and detractors who are very active on Twitter for a non profit client. They had no idea this was going on. You cannot influence the conversation and the perception about your brand if you don’t even know that it’s happening or where it’s happening.
Twitter is one of the social media tools we will focus on at the Social Media Bootcamp and Advance Social Media Practice workshops in Febreuary
