The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media.
That’s a sad state of affairs!
Here some of the key findings of the 2013 survey:
- 83% of journalists regard images with news content as important
- 38% of PR pros add images to news content
- 39% of all companies offer an image gallery
- 49% failed to meet the quality standards of images for publication
- 53% of journalists and editors said video is important with news content
- Just 13% of PR practitioners add videos with news content
- 35% have a video gallery in their newsroom
- 82% ask for video to be delivered via embed code
- 37% of online newsrooms offer embed codes
Not surprising then that only 15% of corporate and agency PR folk feel that their newsroms meet the needs of the media.
FREE WEBINAR – ONLINE NEWSROOM SURVEY REPORT
Join me on Wednesday December 11 at 10 am Pacific 1 pm Eastern for a free overview of the full survey report and best practices for online newsrooms that really give the media what they want.
REGISTER HERE
Reserve your Webinar seat now at:
http://www1.gotomeeting.com/register/155340609
