Big Changes Ahead in the PR Industry

The future of PR New skills

If you're studying PR, or you're working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what's changing, what talent is needed in the new model of PR, and where the industry is headed.  Here's the Cliff Notes version: PR Agency Forecast Most PR agency executives feel positive about the … [Read more...]

State of the Media 2017 | PR & Earned Media

State of the Media 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? “The … [Read more...]

Crisis & Reputation Management on Boards’ Radar

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The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention … [Read more...]

The Future of Twitter

The Future of Twitter

  The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This … [Read more...]

How to Improve Your Media Coverage

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Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can't book segments like she can. What's the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. What if you don't … [Read more...]