There has been a lot of talk about how Twitter intends to make money. One idea that has been floating around for a while is paid business pages.
Twitter is redesigning their homepage to better reflect the value of the service.
They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, along with case studies of a few companies that use Twitter. The case studies cover both large and small companies that have found value in Twitter as a communication channel and have included it as part of the their social media marketing strategy
It’s a very cool explanation of how to use Twitter and make it part of you marketing activities.
All this would be a very natural lead-in to paid business accounts.
In March 2009 Abrams Research asked 200 social media influencers what tool they’d advise a business to pay for and Twitter was top of the list.
We’re midway on a study of social media involvement at the top 100 companies in 3 categories – entrepreneurs, Inc 500 list and major corporations. So far we’re seeing 17% on Twitter.
If all those companies had to pay for their accounts that would make a nice chunk of change.
