PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity. Video search and blog search were the best performers in Google's stable in 2007, based on consumer data. The data gathered on 2008 Internet usage in … [Read more...]
Obama Viral Video Vote Ad Seen by Millions
In the days running up to the voting on Tuesday a video produced by MoveOn.org, aimed at inspiring citizens to go out and vote for Obama, went viral as it sped from friend to friend. By November 3rd it had been seen by 13 million people. And it was being passed along by both Republicans and Democrats. When you get the content right, and offer ease of sharing, there’s … [Read more...]
Web Video – Can it support advertising?
Are online viewers willing to watch ads with their video content? Yes, says a recent study from Ipsos - the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content. 75% say it’s PK for advertising to be included in the free digital distribution of full-length TV shows and movies … [Read more...]
Blended Search Demands Blended Marketing and PR
Google Universal offer opportunities for news and PR content to be found in searchAt the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how … [Read more...]
Lee Jeans on Social Marketing
How social media and bloggers fits into her strategy to bring an iconic brand back to lifeWatch this CMO Strategy video of Lee Jeans marketing chief Liz Cahill discussing the brand's latest marketing strategies. She talks about the need for conversational marketing, working with bloggers and using online video. … [Read more...]
