New data from Jupiter Research confirms that news gets the most clicks in blended searchWant more visibility for your news content? Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: 36% of search engines user click … [Read more...]
Search Engine Strategies Chicago
Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it's way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.I am looking forward ot hearing Seth Godin speak about his new book Meatball … [Read more...]
Quality of Online Content is King Once Again
Professional videos draw the ad dollarsThe launch of Google's in video ads brought some interesting facts to the fore - it's not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars. Marketers are more interested in paying customers than a slew of eyeballs just there to see a weird … [Read more...]
Google Universal, News,Images and Video Even More Important to Your SEO Strategy
Google's new update to design and function means you have to search optimize images and videoImage from blog post at WebWareMay 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results. … [Read more...]
Include Video In Your Content Strategy
User generated video getting good views from niche audiencesIt's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.During the week of February 3, YouTube's traffic surged above … [Read more...]
