Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Although Twitter's active user base remains smaller than Facebook's, these daily users are the most influential online consumers, and their conversations spill over … [Read more...]
US Women Are Following Brands & Stores
It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]
New Media, Old Media: what are your readers looking for?
The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources. The findings are very interesting. What used to be a one-way broadcast of news has become an increasingly social medium. Half of Americans rely on friends and … [Read more...]
Making the Most of Your Social Media Content
In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content. And many of them don't carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]
What Are Social Media Users Looking For?
As with traditional media, it's different strokes for different folks on social media sites. And knowing your audience's needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news … [Read more...]
