#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's topic was working with influencers. Here are the questions and my expanded answers. Q1: Why are influencers important to a business wanting to grow a Twitter presence? A1: Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]
PR Measurement – New Tools and New Skills
Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you'll never be able to show the value of your work. It is a numbers game. That's what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return? The statistics execs pay … [Read more...]
Social Networks Embrace the Demand for Video
We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]
How to Use Twitter in Media Relations
The Internet has changed the way we connect and communicate - not just with one another, but also with the media. Writing a press release and posting it on the wire doesn't get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most … [Read more...]
How Social Media is Affecting the News
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to … [Read more...]
