What is sauce for the goose... the advice to CIOs should be taken to heart by PR ManagersDr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years.Multicore and hybrid processors Virtualization and fabric computing Social networks and social software Cloud computing and cloud/Web … [Read more...]
Internet Marketing and PR Strategies Work for BtoB
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoCAlthough many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB … [Read more...]
Social Media Getting PR Attention in Asia
My Singapore SlingI just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field. We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia.And there was a good spread of industry sectors represented too - financial (a few banks and insurance … [Read more...]
Social Media Marketing Tips From SES San Jose 2007
What can link bait do for you?A year ago Social Media Marketing was still known to just a handful of people. This year it has grown in awareness and interest. The panel at SES was moderated by Detlev Johnson, VP, Director of Consulting, Position Technologies and the speakers were:Neil Patel, Co-founder, ACS Rand Fishkin, CEO, SEOMoz Todd Malicoat, Independent … [Read more...]
Digital prowess is now key to an agency’s capabilities
Social media training a must for agency and in house PR staffKeith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online … [Read more...]
