The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]
Social Media 2008: Facebook Catches MySpace and Twitter Use Explodes
Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million … [Read more...]
Online Presence Affects Company Value
Image by WetWebWork A new study by MS&L, conducted in partnership with GfK Roper, examines some of the corporate values consumers find most important today, and the effects of such perceptions on maintaining long-term business, reports Brandweek. The study polled 6,000 consumers worldwide in the U.S., U.K., France, Italy, Sweden and China on topics such as “what … [Read more...]
10 Strategies That Make Sense in a Tough Economy
photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
Social Media Training for PR Professionals
Jim Sinkinson of Bulldog Reporter talks about their summer workshop seriesThe workshop covers:● How to keep your social media program accountable● How to set measurable goals● How to monitor and evaluate your reputation in social media● How to identify and track top blogs and other important influencers● How to acquire an arsenal of essential … [Read more...]
