What is sauce for the goose… the advice to CIOs should be taken to heart by PR Managers
Dr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years.
- Multicore and hybrid processors
- Virtualization and fabric computing
- Social networks and social software
- Cloud computing and cloud/Web platforms
- Web mashups
- User Interface
- Ubiquitous computing
- Contextual computing
- Augmented reality
- Semantics
Dr. Anderson says that 1 – 4 spell a sea change in IT departments. "Uh, oh – can you hear your job going away?" he asks.
"What does this all mean, and more importantly what should a successful IT staffer (or CIO) do today? The key to your future success is to understand how IT is going to change and what you need to do to change with it."
#3 on the list is having a profound effect on PR and marketing departments. and I’d say that same advice applies:
The key to your future success is to understand how PR is going to change and what you need to do to change with it.
Social Media has given the PR industry much more insight into the fundamental aspects of relationship-building, says Todd Defren
Is this how PR should always have been? Yes, indeed. Social software and social networks are empowering the consumer and their voice is being heard – loud and clear.
Business Week updated their 2006 article on blogs and said when they wrote that story they missed an even bigger one: social networks and social software.
"Social connectors are changing the dynamics of companies around the world. Millions of us are now hanging out on the Internet with customers, befriending rivals, clicking through pictures of our boss at a barbecue, or seeing what she read at the beach. It’s as if the walls around our companies are vanishing and old org charts are lying on their sides."
And even if the social media bubble bursts—and Business Week predicts it will—they also predict that the power of social media to transform our businesses and society will only continue to grow.
Are you ready?
