Media multi tasking has changed influences prior to purchaseBIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model. This is not the first time we've heard that the traditional media models aren't working, but this study … [Read more...]
PR Gets the ‘Heads Up’ on New Media
Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most … [Read more...]
Is MySpace getting more traffic than Yahoo?
Social media sites have the audienceAccording to comScore Media Metrix, MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc.News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace's growth was 2 percent over October and triple … [Read more...]
Add Online PR and Social Media to Your Internet Marketing Strategy for 2007
PR professionals and agencies need to get trainedA recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom."Social networkers" spend less time … [Read more...]
A Very Productive Thanksgiving Week
Social Media Training for LA, OC and even South AfricaWhat an interesting and productive Thanksgiving week we had - two PR agencies came in for social media training. One was from Orange County and one was all the way from South Africa.Sarah Rice of Sentient Communications was at my seminar in Cape Town in June and we have been emailing back and forth since then. … [Read more...]
