This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 - content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers' minds as we move into 2011. There is, however, a … [Read more...]
Using Social Media to Build a Personal Brand
"We still don't care about your personal brand" tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won't care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence and build up a good network? Start with a plan. Random acts … [Read more...]
Social Media ROI
"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]
Social Media Intelligence
If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. If we are not basing social content and activity on social media intelligence (listen and learn) how can we respond appropriately? Innovation is good. … [Read more...]
PR Trend 2010: Companies will realize social media can’t be outsourced to PR
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No … [Read more...]
