Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Social Media Better for Brand Building Than ClickThroughs

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ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands.  Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]

Social Media Training a Good Investment

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The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]

Two Good Case Studies Chosen for the Social Media Roadmap

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Tomorrow, March 19,  is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom,  author of Content Nation is my guest. Two companies were chosen to be the ‘guinea pigs’ for the series: Reed’s Ginger Brew, a leader in the natural soda category.  Reed’s is not yet doing anything int he social media space. … [Read more...]

Website Content Strategies Important to PR

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Writing good online content audio conference from PR UniversityBulldog Reporter's PR University audio conference covered all aspects of web content and writing for the web,Jon Greer, who blogs at Catching Flack, took notes and blogged the session. A comprehensive web content strategy will assist you to write better content across all online … [Read more...]

Seth Godin Makes Meatball Sundaes

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Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]