Niche Social Sites are Shaping Online Communication Are the 18 - 26 year olds over Facebook? It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the … [Read more...]
Social Media Strategy Daily News
Hotels Find Empowering Social Champions at Each Property Successful Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with … [Read more...]
Social Media Strategy Daily
The 10 Laws of Social Media Marketing: Entrepreneur.com It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. Read the … [Read more...]
Social Sharing – Getting News Content Right in 2011
Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. "The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be … [Read more...]
Social Intelligence – Our Ticket to the Boardroom Table?
In 2000 the Cluetrain Manifesto stated, “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.” To … [Read more...]
