Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled "What Do Corporate Directors and Senior Managers Know about Social … [Read more...]
Is your Social Media Manager Kicking A.$$?
Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
How is Social Media Affecting Your Business Strategy?
Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs - friends, fans and followers. And there is indeed value in a community - … [Read more...]
Public Engagement Takes More Than One Media Platform
There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations. The Internet has created more than one new way to reach your and … [Read more...]
Social Media Strategy Daily News
Customize Your Google News Content Based on Search Queries Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>> The Need to Define Success You … [Read more...]
