Digital PR: What You Need to Know

Digital PR strategy iceberg

There's a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you've been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.  And while some of it is tactical, if it's done in a vacuum it's likely to fail. Learning how to devise and implement a strategy … [Read more...]

3 Pillars of Success in Digital Marketing

Flying blind digital

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step - without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content … [Read more...]

Liquid Content Strategy – An old Idea gets new life

liquid strategy

  In a recent post Mark Schaefer talked about the need for a "liquid" content strategy. "For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around.  We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]

Strategy & Tech Tools Can Boost Content Success

fly blind coaching

  Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]

The Social Media Cocktail Party Strategy

cocktail party social media

    Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the room who could be interesting to talk to and others you’d like to get … [Read more...]