If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. This ability to use new media channels to reach audiences directly, and to measure the value of their response and interaction, is … [Read more...]
Reaching Multi Cultural Audiences with Social Media
PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and me. … [Read more...]
Back-to-School Pitches on Social Media
We're heading into the dog days of summer and many parents are thinking about Back-to-School time. So apparently are retailers with Back-to-School merchandize. Candies' new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter. It will only be seen on TV on MTV on Monday - four days after the social-media debut. "Last year, … [Read more...]
Marketing to Women in Social Media
Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]
3 Pillars of Online Marketing
I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search - something PR people really need to learn for news search Email Marketing - still a backbone component and … [Read more...]
