It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
Engagement – the new ROI?
The term 'engagement' is popping up all over the place. Using social media channels as a broadcast medium won't get the result you're after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a … [Read more...]
PR 2.0 What Works?
I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn't work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing - not VNRs, but really good story telling Be real Be credible Be … [Read more...]
Are You Ready for PR in 2010?
Although we're bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we're still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. "The biggest lessons learned this year are in the social media sphere," says Michael Fineman, president of San … [Read more...]
Social Media Newsrooms-nonsense or necessity?
Online newsrooms first made their debut about 5 or 6 years ago. Only the very early adopters had one back then, but over the years we've seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media … [Read more...]
