Almost everyday I meet someone who asks me, "How do I keep up with the new ideas in social media?" The other question I get very often is, "How do I figure out how a new idea relates to my work in PR?" Since the puprose of PRoactive is to assist PR practitioners to identify new trends and technologies, and stay abreast of these new ideas that affect the practice of PR, I'm … [Read more...]
Social Media Invading Search Territory
Social content has been creeping into search for a while. Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter's promoted tweets just makes this a closer bond. "Smart online marketers have also been using social search for other reasons including competitive … [Read more...]
Social Media Affecting BtoB Buying Behavior
A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and … [Read more...]
Social Media – Integrating with Other Channels
Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the 'figure it out' stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of voting features, product reviews, … [Read more...]
10 Twitter Tips
I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet … [Read more...]
