There have been some fundamental shifts in the news media over the last 10 years: In the 20th century, the news media thrived by being the intermediary others needed to reach customers. In the 21st, increasingly there is a new intermediary: Software programmers, content aggregators and device makers control access to the public. For the first time, too, more people … [Read more...]
Social Media Stategy Daily News
IBM's sees the need for social media intelligence - they've launched new software and created a new consulting practice dedicated to the emerging category of "Smarter Commerce," which focuses on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. Read more >> Selling and social media: While marketing and customer … [Read more...]
Social Media Strategy Daily News
Niche Social Sites are Shaping Online Communication Are the 18 - 26 year olds over Facebook? It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the … [Read more...]
Social Media Strategy Daily
The 10 Laws of Social Media Marketing: Entrepreneur.com It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. Read the … [Read more...]
More People Getting Their News Online
Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. "Information is now portable, personalized, and … [Read more...]
