IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,” which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace. Read more >>
Selling and social media: While marketing and customer service have jumped on the social CRM bandwagon, the sales profession has mostly been watching from the sidelines, wondering what to do and how to do it. There are four main reasons for this lag. Read more >>
What role does social media play in the purchase decision process? A new study by GroupM Search and comScore recently released aims to reveal the impact and synergy of each social channel and gives clues to purchase options and how to evaluate the resulting consideration set. >>
