It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
Is your Social Media Manager Kicking A.$$?
Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
Are you Listening to Your Stakeholders?
In the previous post I took a look at how the 5W's apply to Digital PR. One of the most important reasons for examining how you are using these 5Ws is that if you don't, you have no Digital PR strategy. The first W is Who. Unless you know who you are talking to, odds are your communication efforts won't hit the mark. Think back to the basic communication theory you … [Read more...]
The Importance of Good Images
An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can't read visual material, having an image with a blog post, article or news release does signal that you are enhancing … [Read more...]
UK Journalists Tell PR Pros to Get Social Media Savvy
A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don't PR people lack understanding of the need to build genuine relationships on social media and don't provide resources that help them with their requests and queries, say the UK journos. The PR community needs to respond to the changing … [Read more...]
